Design Direction for Branding Update
Over the course of about 3 months, I led a small team through a branding update for YouVersion. Over the course of 11 years of making the Bible App happen, the brand had been put on the back burner. There was inconsistency throughout every touchpoint of the brand. Through thought leadership, creative exploration, market research, and expert execution by my team, we landed on a brand that represented YouVersion well.
The branding room where we started with an audit and moved forward to brainstorming and creating.